Last Updated: 12/08/25
This Privacy Policy explains how Atlantis Watches & Jewelry (“Atlantis,” “we,” “us,” or “our”) collects, uses, and protects information when you use our website or interact with us.
Our physical showroom is located in Tustin, California, serving clients throughout Orange County and beyond.
By using our website, you agree to the practices described in this Privacy Policy.
We collect information in two main ways:
(1) information you choose to give us, and
(2) information collected automatically when you use our website.
For example, when you:
Submit a “Sell Your Items” or similar form
Request an appointment or quote
Contact us by email, phone, or text
Send us photos or descriptions of your items
We may collect:
Name
Email address
Phone number
City/region
Photos and descriptions of your items
Any message or details you include in forms or emails
We do not offer online checkout on this website and do not collect payment card details here.
When you visit our website, we and our service providers may automatically collect:
IP address
Browser type and device type
Pages viewed, time on page, and click paths
Referring URLs (for example, which ad or link brought you to our site)
General location based on IP (e.g., city/region)
We may use tools such as:
Google Analytics 4
Meta Pixel (Facebook / Instagram Ads)
Other standard analytics or advertising tags
This data is used in aggregated or pseudonymous form to help us understand traffic, measure ad performance, and improve the site.
We use the information we collect for purposes such as:
Reviewing and evaluating items you submit
Contacting you with questions, offers, or follow-up about your items
Scheduling or confirming appointments
Responding to your messages and inquiries
Operating, maintaining, and improving our website
Analyzing traffic, advertising performance, and site usage trends
Preventing fraud, abuse, or security threats
Complying with legal obligations and recordkeeping requirements
We do not use your information for online product checkout or shipping through this website.
If you provide your phone number, you agree that we (or our service providers) may contact you at that number via:
Calls
Text messages (SMS)
Voicemail
for things like:
Appointment confirmations
Item evaluations and offers
Follow-up questions
Occasional promotional messages (where allowed)
You can opt out of marketing text messages at any time by replying STOP to any SMS.
We do not sell or rent your phone number to third parties for their own marketing.
If we use a messaging provider (for example, a text or call service), they may only use your number to send messages on our behalf and must follow our instructions.
We do not sell your personal information.
We may share your information with:
Service providers who help us run our business, such as:
Website hosting and maintenance
Analytics providers (e.g., Google Analytics)
Advertising and marketing platforms (e.g., Meta / Facebook Ads)
SMS, email, or call providers
Professional partners if needed to evaluate an item (for example, a trusted watchmaker or gemologist)
Government authorities or law enforcement when required by law, court order, or to protect our rights or the safety of others
All service providers are required to keep your information confidential and to use it only for the services they provide to us.
We use cookies and similar technologies to:
Keep the website functioning properly
Understand how visitors use the site
Measure the effectiveness of our advertising campaigns
Essential cookies – Required for basic site functionality and security. These are always active.
Analytics cookies – Help us understand how visitors use the site (e.g., which pages people view most).
Advertising/retargeting cookies – Used by us and our advertising partners to measure campaign performance and, in some cases, show relevant ads.
You can control cookies through:
Your browser settings (block, delete, or limit cookies)
Any cookie banner or “cookie preferences” tool on our site (if enabled)
Blocking some cookies may affect how the site works.
We only keep personal information for as long as necessary for:
Evaluating your items or responding to your inquiry
Maintaining business and tax records
Meeting legal or regulatory obligations
Security, fraud prevention, and dispute resolution
Once information is no longer needed, we will delete it or de-identify it in a commercially reasonable manner.
We take reasonable steps to protect your information, including:
HTTPS/TLS encryption on our website
Restricted access to systems and data
Secure server configurations and regular updates
However, no method of transmission or storage is completely secure. We cannot guarantee absolute security, but we are committed to safeguarding your data to the best of our ability.
Depending on where you live, you may have the right to:
Access the personal information we hold about you
Correct inaccurate or incomplete information
Request deletion of your personal information, subject to legal or business exceptions
Opt out of certain types of data use, including targeted advertising where applicable
To exercise these rights, contact us at:
Email: admin@atlantiswatches.com
Phone: (714) 409-8889
We may need to verify your identity before we can respond.
If you are a California resident, California law may give you additional rights regarding your personal information. Subject to certain exceptions, you may have the right to:
Know the categories of personal information we collect and the purposes for which we use it
Access specific pieces of personal information we hold about you
Request deletion of your personal information, in many cases
Correct inaccurate personal information
Opt out of “sale” or “sharing” of your personal information, to the extent those concepts apply to our activities
Not be discriminated against for exercising your privacy rights
Atlantis Watches & Jewelry does not sell personal information in the traditional sense. If we ever use third-party advertising or analytics technologies in a way that is considered a “sale” or “sharing” of personal information under California law, we will honor any applicable opt-out rights.
To submit a request related to your California privacy rights, contact us at:
Email: admin@atlantiswatches.com
Phone: (714) 409-8889
Please include “California Privacy Request” in your subject line or message.
Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it.
Some browsers offer a “Do Not Track” (DNT) setting. At this time, our website does not respond to DNT signals, as there is no universal standard for doing so.
We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page reflects the latest revision.
If we make material changes, we may also post a notice on our website or contact you using the contact information we have on file, where required by law.
If you have any questions about this Privacy Policy or how we handle your information, you can contact us at:
Atlantis Watches & Jewelry
1631 Edinger Ave #104
Tustin, CA 92780
United States
Email: admin@atlantiswatches.com
Phone: (714) 409-8889